Friday, April 6, 2007

What CRM fits me best? is NOT the question you should ask first...

Before considering what CRM is right for you, address three crucial, mandatory matters:

  1. Do we sell based on measurable processes, by defined stages and with clear tasks ... or still compromise with intuitive selling styles as number of sales people ?

  2. Do we monitor our pipeline by real time indicators... or just sales vs. quota "post mortem" excel reports ?

  3. Can I really sell the CRM benefits to the field sales people ? - their perspectives are different from the corporates one -...or rely just on imposing it on them
If it's other than a conclusive yes, yes and yes, you are at risk of leading to a costly failure due to lack of adoption, rather than a wrong software selection.


Alternatively

A CRM project implemented with external unbiased help, addressing culture changes, objective planning of customized sales processes and advanced methodologies monitored by measurable real time metrics, is a huge opportunity not only to leverage CRM valuable benefits (expect far more than just a smarter contact management system...) but to escalate sales management from an intuitive "art" to a systematic business discipline - same as R&D, production and finance.

Click here for more unbiased CRM advisory

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