Sunday, April 1, 2007

Sales Forecast - best guessing or methodology?

Three ingredients is all you need for a more accurate forecast:

  • Measurable Sales Process
  • Systematic Forecasting Methodology
  • Well adopted CRM

Without them forecasting is just intelligent guessing - in the best case.

Sales forecast accuracy is the leading indicator showing how well you really understand your customers "pains", their buying processes, the decision makers and finally how efficiently they think you will solve their pains with a better ROI than your competitors.

If measured, tracked and bench marked - forecast acuracy can be improved to unexpected levels - making it a driving engine of continuous improvement of your bottom line.

Sharing the exact same goals between the fields sales operations and corporate management, streamlines the commonality of goals regardless of internal hierarchy.

Leading incentive programs include a mix of 3 components: sales quota performance, profit margins achievements and sales forecasting accuracy.

Reduced inventories, faster deliveries, less surprises and a better stock performance lead to higher revenues and personal income... all of them inevitable consequences of a better forecasting.

CRM can track historical forecasts, enabling learning from our past mistakes as well as peers successes...allowing a continuous improving.
Making forecast accuracy transparent across your organization, leverages the powerful benchmarking capabilities of shared knowledge while enriching your corporate selling IQ.

Click here for more unbiased CRM advisory

1 comment:

Anonymous said...

Absolutly correct!!
A great video...
Roy