Recession: Reducing Costs Is Not Enough

Companies have survived recessions in the past, but most of them did not take advantage of such unique opportunity to change the way they managed business – specifically Sales and Marketing.

Sales and Marketing are the most inefficient business processes: less than 1$ in purchase orders out of 10$ in leads. That’s less than 10% efficiency!

Don’t compromise just by reducing operational costs and continue managing the old way. That’s what your competitors are doing too. Take it one step higher…

This crisis is also a timing opportunity to change your sales and marketing management methods from intuition based to a discipline based on structured processes monitored by measurable indicators, far deeper than just trivial quota attainment.

That’s the “Sales Engineering” concept. Leverage on our expertise in Sales Engineering to reduce cost of sales, reduce sales duration and improve your forecasting accuracy.

Visit http://www.abergman.com/ for more details.

אל תחמיץ את השבר

אבי בן הר