Bad Lead Management

Revenues in today’s uncertain times rely heavily on biting into our competitor’s market share; less on market growth. Getting quality leads is becoming the biggest challenge in actual days.

Marketing Process Map Example

Unfortunately, companies without even a basic a lead management process lack data on leads to orders conversion rates and keep campaigning in ROI darkness.The first critical requirement is a marketing process map derived from the buying processes of our target customers.

Is this happening in your company too?

Analyze the following recent survey results (California, 2008) and compare them to yours:

• 68.8% don’t qualify leads before sending them to their sales teams

• 52.4% have no formal process for compiling sales forecast reports

• 82.8% don’t track ROI for lead generation investments

If this sounds familiar to you too, leverage on CRM technology and sales management expertise. Map, measure, analyze and improve your performance continuously.

Marketing is a structured process transforming our promotional budget into leads. Costs can range from a few dollars per lead up to more than $1,000.

Bearing in mind that only less than 10% of those leads will eventually transform into an order, the marketing ingredient in the cost of an order, varies between $1,000 to $10,000 (!) - a huge source for performance improvements.